-
1 ♦ sale
♦ sale /seɪl/n.1 [cu] (comm.) vendita; smercio: Sales are down, ci sono meno vendite; to make a sale, fare una vendita; to put st. up for sale, mettere in vendita qc.2 (comm.) liquidazione; svendita; saldo: That shop is having a sale, c'è una svendita in quel negozio; DIALOGO → - New clothes- They've got a sale on at the moment so the jacket was reduced from £55 to £30, adesso hanno i saldi, quindi hanno abbassato il prezzo della giacca da £55 a £30; January sales, saldi di gennaio; DIALOGO → - New clothes- I think the sales are on until the end of the month, credo che i saldi durino fino alla fine del mese3 (pl.) (rag.) vendite; fatturato: Our sales have slumped badly, le nostre vendite hanno subito una forte flessione; Sales are off [up] 5% this year, quest'anno le vendite sono in calo [in ripresa] del 5%● (rag.) sales account, conto vendite □ sales agent, agente di vendita □ (fin.) sale and leaseback, leasing immobiliare □ sale and return = sale or return ► sotto □ (fin.) sale at best, vendita al meglio □ sale below cost, vendita sottocosto □ (rag.) sales book, libro vendite; giornale delle vendite □ sale by auction, vendita all'asta (o all'incanto) □ sale by candle, vendita ( all'asta) a candele vergini □ (leg.) sale by the court, vendita giudiziale □ sale by description, vendita ( della merce) su descrizione □ sale by instalments, vendita a rate □ (leg.) sale by private contract, vendita a trattativa privata □ sale by retail, vendita al dettaglio (o al minuto) □ sale by sample, vendita su campione □ sale by weight, vendita a peso □ sales campaign (o sales drive), campagna di vendita □ sale cash on delivery, vendita contrassegno □ ( USA) sales clerk, commesso, commessa ( di negozio) □ sales commission, provvigione sulle vendite □ ( Borsa) sale confirmation, fissato bollato □ sale contract, (leg.) contratto di vendita (o di compravendita); ( Borsa) distinta di vendita □ sales department, reparto (o ufficio) vendite □ (org. az.) sales engineer, sales engineer □ (leg.) sale excepted, salvo venduto ( clausola) □ ( Borsa) sale for the account (o for the settlement), vendita a termine □ sale for future delivery, vendita per consegna futura (o differita) □ sales forecast, previsione delle vendite □ (market.) sale gimmick, espediente per vendere un prodotto; specchietto per le allodole (fig.) □ (rag.) sales invoicing, fatturazione del venduto □ (rag.) sales ledger, partitario vendite □ (pubbl.) sales literature, materiale pubblicitario □ sales manager, sales manager; direttore commerciale □ (org. az.) sales mix, sales mix; composizione delle vendite □ (market.) sale note, distinta di vendita □ (rag.) sales of assets, smobilizzi e realizzi □ (leg.) sale of goods, compravendita commerciale; vendita di beni mobili □ (leg.) sale of real property, vendita immobiliare □ sale of work, vendita di beneficenza ( di abiti, dolci, ecc. fatti in casa) □ sales offices, punti di vendita □ sales officer, addetto alle vendite □ sale on approval, vendita salvo vista e verifica ( della merce); vendita con riserva di gradimento □ (leg.) sale on commission, vendita per conto terzi □ sale on credit, vendita a credito □ sale on trial = sale on approval ► sopra □ sale or return, vendita in conto deposito; «conto deposito» ( clausola) □ sales outlet, centro (o punto) di vendita □ (fam.) sales pitch, discorsetto fatto a un cliente potenziale; imbonitura di venditore □ sales policy, politica delle vendite □ sales potential, potenziale di vendita □ sale price, prezzo di vendita; ( anche) prezzo di saldo stagionale □ sale proceeds, ricavo di una vendita □ (market.) sales promotion, promozione (o sviluppo) delle vendite □ sales register, registratore di cassa □ sales representative, rappresentante ( di commercio); informatore ( di farmaci, ecc.) □ sales resistance, resistenza all'acquisto ( da parte della clientela) □ sales returns, rese sulle vendite: (rag.) sales returns account [book], conto [giornale] rese su vendite □ sale ring, cricca di compratori ( a una vendita all'asta); (market.) recinto di bestiame in vendita □ sales slip, (market.) talloncino di vendita ( sulle confezioni); ( USA) scontrino, ricevuta; ( banca) = sales voucher ► sotto □ sales stagnation, ristagno delle vendite □ sales talk = sales pitch ► sopra □ (fisc.) sales tax, imposta ( locale) sulle vendite (cfr. ital. «I.G.E.», un tempo) □ (leg.) sale under execution, vendita giudiziale (o forzata) □ ( banca) sales voucher, distinta degli acquisti fatti ( con una carta di credito); documento di spesa □ (pubbl.) «for sale», «in vendita»; «vendesi» □ ( di un prodotto) to be on sale, essere in vendita (o in commercio) □ on a sale or return basis, in conto deposito □ ( di un prodotto) to be out of sale, essere esaurito (o fuori commercio) □ subject to sale, salvo venduto □ «This sale» ( scritta su un distributore di benzina), «importo» ( da pagare).NOTA D'USO: - on sale o for sale?- -
2 cheap
i:p1) (low in price: Eggs are cheap just now.) barato2) (of poor quality; vulgar; contemptible: cheap jewellery; a cheap trick.) ordinario•- cheaply- cheapness
cheap adj baratotr[ʧiːp]1 (gen) barato,-a; (fare, ticket) económico,-a2 (of poor quality, shoddy) ordinario,-a, de baratillo3 (contemptible - trick, gibe, crook) vil, bajo,-a; (vulgar - joke, remark) de mal gusto4 (worthless, insincere) fácil1 barato\SMALLIDIOMATIC EXPRESSION/SMALLto be cheap at half the price estar muy bien de precioto buy something on the cheap comprar algo baratoto feel cheap avergonzarse, sentir vergüenzato go cheap venderse barato,-acheap ['ʧi:p] adv: baratoto sell cheap: vender baratocheap adj1) inexpensive: barato, económico2) shoddy: barato, mal hecho3) stingy: tacaño, agarrado fam, codo Mexadj.• barato, -a adj.• chabacano, -a adj.• populachero, -a adj.adv.• barato adv.
I tʃiːpadjective -er, -est1)a) ( inexpensive) barato; <restaurant/hotel> económico; <fare/ticket> (BrE) económico, de precio reducidoit's cheap at the price — a ese precio es barato, a ese precio resulta económico
on the cheap — gastando lo menos posible
b) ( shoddy) <merchandise/jewelry> ordinario, de baratillo; <mechanic/electrician> (AmE) chapucero2)a) (vulgar, contemptible) <joke/gimmick> de mal gusto; <trick/tactics> bajo, rastrero; <liar/crook> vilb) ( worthless) <flattery/promises> fácilc) ( stingy) (AmE colloq) agarrado (fam), apretado (fam)
II
adverb -er, -est[tʃiːp]1. ADJ(compar cheaper) (superl cheapest)1) (=inexpensive) [goods, labour, shop, ticket] barato; [imports] a bajo precio; [loan, credit] a bajo interésit's cheaper to buy than to rent — sale más económico or barato comprar que alquilar
gas cookers are cheaper to run — las cocinas de gas salen or resultan más económicas
it's cheap at the price * — está bien de precio, es barato para lo que es
dirt-cheapthat's cheap at half the price! * — ¡es más que regalado!
2) (=poor-quality) [product] barato, corrientebeware of cheap imitations! — ¡esté al tanto de imitaciones baratas!
cheap and nasty — ordinario, chabacano
3) (=vulgar, mean) [joke] ordinario, chabacano; [behaviour, tactics] rastrero; [remark, question] de mal gusto; [opportunism, sensationalism] barato; [promises] fácil4) (=not deserving respect) bajo, indigno•
to feel cheap — sentirse humillado•
they hold life cheap there — allí la vida no vale nada•
to look cheap — parecer ordinario, tener un aspecto ordinario•
to make o.s. cheap — rebajarse, humillarse2.ADV [buy, sell] barato3.Non the cheap * — pej [decorate, travel] en plan barato *
to buy or get sth on the cheap — comprar algo por poco dinero or a bajo precio
4.CPDcheap shot N — golpe m bajo
* * *
I [tʃiːp]adjective -er, -est1)a) ( inexpensive) barato; <restaurant/hotel> económico; <fare/ticket> (BrE) económico, de precio reducidoit's cheap at the price — a ese precio es barato, a ese precio resulta económico
on the cheap — gastando lo menos posible
b) ( shoddy) <merchandise/jewelry> ordinario, de baratillo; <mechanic/electrician> (AmE) chapucero2)a) (vulgar, contemptible) <joke/gimmick> de mal gusto; <trick/tactics> bajo, rastrero; <liar/crook> vilb) ( worthless) <flattery/promises> fácilc) ( stingy) (AmE colloq) agarrado (fam), apretado (fam)
II
adverb -er, -est -
3 Verkaufstendenz
Verkaufstendenz
sales trend, trend of the market;
• Verkaufstermin onsale (offering) date;
• Verkaufstisch für Sonderangebote bargain counter;
• Verkaufstour sales trip;
• bestimmte Verkaufstournee definite route;
• feste Verkaufstourneen festlegen to build regular routes;
• Verkaufstransaktion sales transaction;
• Verkaufstratte sales bill;
• für den Einzelfall vorgesehene Verkaufstreuhandschaft ad hoc trust for sale (Br.);
• Verkaufstrick sales gimmick (sl.);
• Verkaufsüberwachung sales supervision;
• Verkaufsumfang sales volume, volume of trade;
• dem Verkaufsumfang nach in sales terms;
• Verkaufsumsatz turnover;
• Verkaufsumsatzplan sales budget;
• Verkaufsunterlage sales record;
• Verkaufsunterstützung sales aid;
• bildliche Verkaufsunterstützung visual aid;
• Verkaufsunterstützung beim Einzelhandel merchandising support;
• Verkaufsveranstaltung trade fair;
• Verkaufsverband selling group;
• Verkaufsverbot restraint on alienation, sales ban (prohibition);
• Verkaufsvereinbarung agreement for sale, selling arrangement;
• Verkaufsverfahren selling process;
• Verkaufsverhalten selling attitude;
• Verkaufsverpackung sales package;
• Verkaufsverpflichtung (Börse) commitment (US);
• Verkaufsversprechen promise to sell;
• Verkaufsvertrag agreement for sale, sales contract, contract of sale, sales note (US);
• konzessionierter Verkaufsvertreter licensed dealer;
• alleinige Verkaufsvertretung sole agency;
• Verkaufsvollmacht power of sale;
• Verkaufsvolumen sales volume, volume of sales;
• Verkaufsvoraussage sales forecast;
• Verkaufsvorbereitung durch Vertriebsplanung merchandising;
• Verkaufsvorbereitungsphase pre-sales phase;
• Verkaufsvorführung sales demonstration;
• Verkaufsvorgang sales process;
• Verkaufsvorschriften conditions of sale;
• Verkaufswagen mobile shop;
• Verkaufswege channels of distribution;
• Verkaufswelle wave of selling, selling wave;
• Verkaufswerbung sales promotion (publicity), consumer advertising;
• Verkaufswert sale (salable, marketable, selling) value, (Haus) free market (fair cash market) value;
• gewöhnlicher Verkaufswert salable (market selling) value;
• realisierbarer Verkaufswert net realizable value (Br.);
• Verkaufswettbewerb sales contest;
• auf starke Verkaufswiderstände stoßen to meet with stiff sales resistance;
• Verkaufswirkung pull;
• Verkaufswoche white sale;
• Verkaufszahlen sales (market) data;
• Verkaufszeiten shop (business) hours;
• Verkaufszentrale distribution center (US) (centre, Br.);
• Verkaufszettel sales slip (ticket, US);
• Verkaufsziel sales objective (target);
• Verkaufsziffern sales data (figures);
• Verkaufszwang compulsory sale. -
4 salvación
f.salvation, deliverance.* * *1 (gen) salvation, rescue2 RELIGIÓN salvation\no tener salvación figurado to be beyond hope* * *noun f.* * *SF1) (=rescate) rescue (de from)2) (Rel) salvation* * *femenino salvation* * *= lifeline, salvation, lifesaver, deliverance, saviour [savior, -USA], godsend, haven.Ex. The challenge to the information professional is to integrate the use of information into the fabric of society, in step with the realization that information flow is the lifeline of modern democracies.Ex. I suspect that will be the salvation for the smallest libraries, that is, one or two cheap terminals and a telephone for the more complex searching.Ex. This must surely indicate that for these shops the sale of goods other than books was possibly a lifesaver = Esto debe indicar seguramente que para estas tiendas las venta de artículos que no eran libros fue posiblemente su salvanción.Ex. The author discusses the phenomenon of votive paintings of ships, typically donated to churches by crews and captains as a token of thanks for deliverance from danger.Ex. The work of proclaiming Jesus as the only Savior of the world encounters problems, however, in a region Muslims and Christians have rubbed elbows for nearly two centuries.Ex. The article 'Digital cameras - gimmick or godsend? examines the use of digital cameras in genealogy.Ex. During the parliamentary debates he pointed out the advantages to the public that would accrue from such havens of quiet and reasonableness as the library.----* creerse la salvación de = be god's gift to.* Ejército de Salvación, el = Salvation Army, the.* ser la salvación o la perdición de Algo = make or break.* * *femenino salvation* * *= lifeline, salvation, lifesaver, deliverance, saviour [savior, -USA], godsend, haven.Ex: The challenge to the information professional is to integrate the use of information into the fabric of society, in step with the realization that information flow is the lifeline of modern democracies.
Ex: I suspect that will be the salvation for the smallest libraries, that is, one or two cheap terminals and a telephone for the more complex searching.Ex: This must surely indicate that for these shops the sale of goods other than books was possibly a lifesaver = Esto debe indicar seguramente que para estas tiendas las venta de artículos que no eran libros fue posiblemente su salvanción.Ex: The author discusses the phenomenon of votive paintings of ships, typically donated to churches by crews and captains as a token of thanks for deliverance from danger.Ex: The work of proclaiming Jesus as the only Savior of the world encounters problems, however, in a region Muslims and Christians have rubbed elbows for nearly two centuries.Ex: The article 'Digital cameras - gimmick or godsend? examines the use of digital cameras in genealogy.Ex: During the parliamentary debates he pointed out the advantages to the public that would accrue from such havens of quiet and reasonableness as the library.* creerse la salvación de = be god's gift to.* Ejército de Salvación, el = Salvation Army, the.* ser la salvación o la perdición de Algo = make or break.* * *1 ( Relig) salvation2 (en una situación difícil) salvationaquella mujer fue nuestra salvación that woman was our salvationese dinero fue mi salvación that money saved my life ( colloq)no tiene salvación there is no hope for him* * *
salvación sustantivo femenino
salvation
salvación sustantivo femenino salvation
' salvación' also found in these entries:
Spanish:
tabla
English:
salvation
- Salvation Army
- life
- redemption
* * *salvación nflas lluvias fueron la salvación de los agricultores the rains were the farmers' salvation2. Rel salvation* * *f1 REL salvation2 ( rescate) rescue* * *1) : salvation2) rescate: rescue -
5 Werbung
Werbung f 1. GEN (infrml) ad; 2. V&M advertisement, advertising, billing, publicity; (infrml) advert (Anzeige, Inserat) • ohne Werbung GEN unadvertised (Produkt) • Werbung machen für V&M advertise for • Werbung treiben V&M advertise* * *f 1. < Geschäft> ad infrml ; 2. <V&M> advertisement, advertising, billing, publicity, Anzeige, Inserat advert infrml ■ ohne Werbung < Geschäft> Produkt unadvertised ■ Werbung machen für <V&M> advertise for ■ Werbung treiben <V&M> advertise* * *Werbung
advertising, advertisement (Br.), propaganda, publicity, promotion (US), copy, (Anwerbung) enrolment, enlistment, recruiting (US), (Aufträge) soliciting, (Stimmen) canvassing, (Verkaufsförderung) sales promotion;
• aggressive Werbung disparaging (knocking, Br., competitive, US) copy, competitive advertising (US);
• anreißerische Werbung puffing advertising (publicity) (Br.), ballyhoo (coll.);
• ansprechende Werbung appealing advertising, advertising appeal;
• anstößige Werbung indecent advertising;
• antizyklische Werbung anticyclical advertising;
• redaktionell aufgemachte Werbung editorial advertisement, editorial (sl.);
• aufklärende Werbung reason-why advertising;
• an ethischen Gesichtspunkten ausgerichtete Werbung ethical advertising;
• belehrende Werbung educational advertising;
• betrügerische Werbung deceptive advertising;
• diskriminierende Werbung discriminatory advertising;
• überregional durchgeführte Werbung nation-wide (across-the-board) advertising;
• einführende Werbung original advertisement;
• eingeblendete Werbung tie-in advertising;
• erzieherische Werbung educational copy;
• firmenbetonte (firmeneigene, institutionelle) Werbung institutional advertising (US);
• fremdsprachige Werbung foreign-language advertising;
• geballte Werbung mass advertising;
• gefühlsbestimmte Werbung sense-appeal copy;
• gelegentliche Werbung opportunity advertising;
• gemeinsame Werbung association (cooperative) advertising;
• auf Massenwirkung gerichtete Werbung mass-emotional appeal;
• auf einen bestimmten Personenkreis gerichtete Werbung selective appeal;
• direkt gestreute Werbung direct advertising;
• gezielte Werbung direct (selective) advertising (advertisement);
• großzügige Werbung large-scale advertising;
• herabsetzende Werbung disparaging (knocking-down, competitive) copy;
• im eigenen Betrieb hergestellte Werbung in-house advertising;
• institutionelle Werbung institutional (US) (goodwill) advertising;
• irreführende Werbung misleading (deceptive) advertisement (advertising);
• kindbezogene Werbung kid appeal;
• kostspielige Werbung expensive advertising;
• lautere Werbung advertising ethics;
• marktschreierische Werbung puffing advertising (Br.);
• massierte Werbung mass advertising;
• nachfassende Werbung follow-up advertising;
• produktbezogene Werbung product advertising;
• redaktionelle Werbung editorial publicity;
• kostenlose redaktionelle Werbung write-up (US), free puff (Br.);
• reißerische Werbung loud publicity, harmless puffing (Br.);
• schwungvolle Werbung dynamic advertising;
• sensationelle Werbung stunt advertising, gimmick (US);
• täuschende Werbung misleading advertising;
• überregionale Werbung national (general, nation-wide) advertising;
• überzogene Werbung persuasive advertising, advertisement puff (Br.), harmless puffing (Br.);
• ungewöhnliche Werbung offbeat advertising;
• ungezielte Werbung non-selective advertising;
• unlautere Werbung unethical advertising;
• unterschwellige Werbung subliminal advertising;
• unterstützende Werbung auxiliary advertising;
• unverlangte Werbung unsolicited advertising;
• unwahre Werbung false advertising;
• zwei miteinander verbundene Werbungen tie-in;
• vergleichende Werbung competitive (comparative) advertising;
• verpuffte Werbung fall-flat advertising;
• in rascher Folge wiederholte Werbung high-pressure advertising;
• wirksamste Werbung advertising pulling the best results;
• zielbewusste Werbung systematic advertising;
• zugkräftige Werbung audience builder, attractive advertising;
• zusätzliche Werbung accessory (supplementary) advertising;
• Werbung bei Aktienkunden stock touting (US);
• Werbung von Arbeitskräften recruiting of labor (US);
• Werbung durch Ausgabe von Warenproben sample advertising;
• Werbung auf Bundesebene national advertising (US);
• Werbung auf dem Bürgersteig pavement advertisement;
• Werbung mit größter Durchschlagskraft advertising pulling the best results;
• Werbung im Einzelhandelsgeschäft point-of-sale (purchase) advertising;
• Werbung innerhalb des Einzelhandelsgeschäfts inside-the-store advertising;
• Werbung in Fachkreisen professional advertising;
• Werbung in Fachzeitschriften trade-paper advertisement;
• Werbung für den Fremdenverkehr tourist advertising;
• Werbung für Gelegenheitskäufe bargain-sale advertising;
• Werbung für Grundstücksbeteiligungen syndicate advertising;
• Werbung für Industrieerzeugnisse industrial advertising;
• Werbung am Kaufort point-of-purchase advertising;
• Werbung mit Kennziffern keyed advertising;
• Werbung beim Kunden direct advertising;
• Werbung im Ladeninnern inside-the-store advertising;
• Werbung mit Lockartikeln bait advertising;
• Werbung in der Luft air advertisement, aerial advertising;
• Werbung für Markenerzeugnisse (Markenartikel) brand advertising;
• Werbung in gedruckten Medien print[ed] advertising;
• Werbung von Mitgliedern membership drive;
• Werbung durch Musterverteilung sampling, free trial, free-gift (novelty) advertising;
• Werbung durch Plakate outdoor (billboard, Br.) advertising;
• Werbung durch Postversand direct-mail promotion (US);
• Werbung mit dem [niedrigen] Preis price advertising;
• Werbung in der Presse press (newspaper) advertising;
• Werbung im Rundfunk broadcast advertising;
• Werbung für Sonderangebote bargain-sale advertising;
• Werbung in der Straßenbahn streetcar advertising;
• Werbung in den Tageszeitungen newspaper advertising;
• Werbung in Verbindung mit einem Fernsehprogramm program(me) advertising;
• [breit gestreute] Werbung für den Verbraucher [large-scale] consumer advertising;
• Werbung am Verkaufsort point-of-purchase advertising;
• Werbung an der Verkaufsstelle point-of-purchase advertising;
• Werbung an einem Verkehrsknotenpunkt head-on position;
• Werbung in eigenen Verkehrsmitteln self-operation;
• Werbung in öffentlichen Verkehrsmitteln travel(l)ing display;
• Werbung am Verkehrsstrom outdoor advertising;
• Werbung durch Verteilung von Geschenkartikeln novelty (free-gift) advertising;
• viel Geld für Werbung ausgeben to advertise in a big way;
• Werbung betreiben to advertise;
• auffällige Werbung betreiben to beat (thump) the drum;
• Werbung durchführen to publicize, to advertise;
• großzügige Werbung veranstalten to advertise widely;
• jem. unverlangt Werbung zusenden (Internet) to spam s. o. -
6 reclamo
m.1 inducement.reclamo publicitario advertising gimmickreclamo de ventas loss leader2 decoy, lure.3 call.4 complaint. ( Latin American Spanish)5 claim, complaint, protest.6 bird call, call.7 decoy bird, stool pigeon.pres.indicat.1st person singular (yo) present indicative of spanish verb: reclamar.* * *1 (para cazar) decoy bird, lure2 (silbato) bird call3 (llamada) call5 figurado inducement* * *SM1) (Orn) call; (Caza) decoy, lure2) (=llamada) call3) (=anuncio) advertisement; (=slogan) advertising slogan; (=aliciente) lure, attraction; (Tip) catchword4) (Jur) claim5) (=afirmación) claim, statement6) LAm (=protesta) complaint* * *1)a) ( de pájaro) callb) ( para cazar - silbato) birdcall; (- señuelo) lure, decoy2) (esp AmL) (para atraer la atención, provocar interés) lure3) (AmL) ( queja) complaint* * *= catchword, call, decoy.Ex. It became usual in the mid sixteenth century to complete each page with the first word of the following page set as a catchword at the end of the direction line.Ex. The system identifies frog calls and measures their abundance.Ex. The vast majority of hunted game is killed with a firearm; other hunting methods (bow-hunting, trapping, capturing with decoys, etc.) are less significant.* * *1)a) ( de pájaro) callb) ( para cazar - silbato) birdcall; (- señuelo) lure, decoy2) (esp AmL) (para atraer la atención, provocar interés) lure3) (AmL) ( queja) complaint* * *= catchword, call, decoy.Ex: It became usual in the mid sixteenth century to complete each page with the first word of the following page set as a catchword at the end of the direction line.
Ex: The system identifies frog calls and measures their abundance.Ex: The vast majority of hunted game is killed with a firearm; other hunting methods (bow-hunting, trapping, capturing with decoys, etc.) are less significant.* * *A1 (de un pájaro) call2 (para cazar — silbato) birdcall; (— pájaro) lure, decoyB ( AmL) (para atraer la atención) lureel reclamo que supone el letrero de rebajas the lure o attraction of the `sale' signreclamo publicitario advertising* * *
Del verbo reclamar: ( conjugate reclamar)
reclamo es:
1ª persona singular (yo) presente indicativo
reclamó es:
3ª persona singular (él/ella/usted) pretérito indicativo
Multiple Entries:
reclamar
reclamo
reclamar ( conjugate reclamar) verbo transitivo
( con insistencia) to demand
verbo intransitivo
to complain;
reclamo sustantivo masculino
reclamar
I verbo transitivo
1 (un derecho, una propiedad) to claim, demand
2 (requerir) to call: la empresa lo reclama en la sede central, the company have summoned him to the headquarters
Jur (a un testigo, inculpado) to summon
3 (exigir) este trabajo reclama nuestra paciencia, this work demands our patience
II verbo intransitivo
1 to complain, protest [contra, against]
2 Jur to appeal
reclamo sustantivo masculino
1 Orn mating call
(simulador para caza) birdcall
(señuelo) decoy
2 (gancho, objeto o idea que incita a hacer algo) inducement: el glamour de Hollywood es sólo un reclamo, Hollywood's glamour is nothing but a lure
(publicitario) appeal
' reclamo' also found in these entries:
Spanish:
reclamar
English:
call
- complaint
- decoy
- demand
* * *reclamo nm1. [para atraer] inducementreclamo publicitario advertising gimmick2. [para cazar] decoy, lure3. [de ave] call4. [en texto] note, reference mark5. Am [queja] complaint;cuente el vuelto antes de retirarse de la ventanilla, después no aceptamos reclamos check your change before leaving, mistakes cannot be rectified later6. Am [reivindicación] claim;los reclamos de los trabajadores the workers' demands* * *m1 lure2 L.Am.queja complaint3 L.Am.reivindicación claim* * *reclamo nm1) : bird call, lure2) : lure, decoy3) : inducement, attraction4) : advertisement5) : complaint -
7 cheap
cheap [t∫i:p]1. adjective• the cheapest seats are around $15 les places les moins chères sont autour de 15 dollarsb. ( = poor-quality) bon marché inv2. adverb[buy] ( = inexpensively) bon marché ; ( = cut-price) au rabais3. compounds* * *[tʃiːp] 1.1) ( not expensive) bon marché invto be cheap — être bon marché, ne pas coûter cher inv
2.it's cheap to produce — cela ne revient pas cher de le/la produire
adverb (colloq) [buy, get, sell] pour rien3.on the cheap adverbial phrase [buy, sell] au rabaisto do things on the cheap — péj y aller à l'économie (colloq)
-
8 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
9 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
10 Absatzflaute
Absatzflaute
dull market, dullness, period of dull sale, letdown in sales, slackness of the market, stagnation of trade;
• Absatzförderung sales promotion, merchandising;
• planmäßige Absatzförderung sales drive;
• Absatzförderungsverfahren sales promotion technique;
• Absatzforscher market research specialist, marketing researcher;
• Absatzforschung marketing (market) research;
• Absatzforschungsabteilung marketing division;
• Absatzfrage marketing problem;
• Absatzgag marketing gimmick;
• Absatzgarantie sales (market) guarantee. -
11 cheap
A adj1 [article, meal, cut of meat, flight, service] bon marché inv ; to be cheap être bon marché inv, ne pas coûter cher inv ; quality doesn't come cheap la qualité se paye ; it's cheap to produce cela ne revient pas cher de le/la produire ; it works out cheaper to take the train cela revient moins cher de prendre le train ; the cheap seats les places moins chères ; at a cheap rate à bas prix ; it's cheap at the price c'est une occasion à ce prix-là ; victory was cheap at the price la victoire aurait pu coûter plus cher ; cheap and cheerful sans prétentions ; life is cheap la vie est sans importance ; to hold sth cheap ne pas respecter qch ;2 Econ [labour, money] bon marché ;3 péj ( shoddy) [furniture, shoe, wine] de mauvaise qualité ; [jewellery] de pacotille ; it's cheap and nasty c'est de la camelote ;4 ( easy) péj [success, joke, jibe, laugh, gimmick, stunt, woman] facile ; a cheap thrill une sensation forte ; talk is cheap bavarder est facile ;6 ( with money) avare.B adv ○ [buy, get, sell] pour rien ; he can do the job cheap il peut faire le boulot pour pas grand-chose ○ ; they're going cheap ils sont au rabais.
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